Book-to-Bill

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Definition of 'Book-to-Bill'

Book-to-bill is a ratio that compares the value of orders a company has received to the value of products it has shipped. It is a measure of a company's sales pipeline and is often used to assess its growth potential.

A high book-to-bill ratio indicates that a company has a strong sales pipeline and is likely to experience strong growth in the future. A low book-to-bill ratio, on the other hand, suggests that a company's sales pipeline is weak and that it may experience slow growth or even decline.

Book-to-bill is calculated by dividing the value of orders received by the value of products shipped. For example, if a company has received $100 million in orders and has shipped $50 million in products, its book-to-bill ratio would be 2.0.

Book-to-bill is a useful metric for investors because it can help them assess a company's growth potential. A high book-to-bill ratio indicates that a company is likely to experience strong growth in the future, while a low book-to-bill ratio suggests that a company may experience slow growth or even decline.

Book-to-bill is also a useful metric for management teams because it can help them track the performance of their sales pipeline. A high book-to-bill ratio indicates that the sales pipeline is strong and that the company is likely to meet its sales goals. A low book-to-bill ratio, on the other hand, suggests that the sales pipeline is weak and that the company may not meet its sales goals.

Book-to-bill is a valuable metric for investors and management teams alike. It can be used to assess a company's growth potential and track the performance of its sales pipeline.

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